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How to make your app store and Play Store URL show on your web app microsite
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Many lenders run both a web app and a mobile app. But if borrowers visit your microsite and cannot find a direct link to download your mobile app, you lose them. They leave, search on their own, and sometimes never come back.
Lendsqr lets you display your Google Play Store and Apple App Store download links directly on your web app microsite. This makes it easy for borrowers to find and install your mobile app from the first place they land on.
This guide shows you exactly how to set that up in minutes.
What is a lending microsite?
A microsite is the web-facing front end of your lending operation. It is the branded page your borrowers visit to sign up, log in, or learn about your loan products.
When a lender builds on Lendsqr, the platform generates a web app that serves as this microsite. It carries your branding and connects directly to your loan products and customer experience.
If you also have a mobile app on the Google Play Store or the Apple App Store, adding those download links to your microsite creates a seamless path for borrowers who prefer to use their phones.
Why this matters for your borrower acquisition
Consider a borrower who discovers your brand through a friend’s recommendation. They visit your microsite on a browser, read through your offerings, and decide they want to apply. But your app is where the real experience lives. Without a visible download link, that borrower has to leave your site, open their app store, and search for your app independently. That friction, however small it seems, costs you customers.
On the other hand, displaying your app store links directly on your microsite removes that barrier entirely. Borrowers see your web page, spot the download buttons, and go straight to installing your app. Furthermore, this builds trust. When borrowers see that your lending platform is available on both Android and iOS, it signals that your business is established and accessible.
Beyond trust, there is also the matter of reach. Not all borrowers prefer to apply through a browser. Many people today do most of their financial activity through mobile apps. So by linking your app stores on your microsite, you are effectively opening your platform to a wider pool of borrowers who would otherwise never convert.
This is, therefore, a small configuration change with a real impact on your acquisition numbers.
How to add your app store and Play Store URLs on Lendsqr
1: Go to Settings
Log in to your Lendsqr admin console. Click the gear icon at the top right to open Settings.
2: Open Web App under Channels
In the Settings sidebar, under the Channels section, click Web App.
3: Open the web app editor
Click Customize web app. This opens an editor with a live preview alongside your branding, sign-in, and microsite settings.
4: Edit the App store links setting
In the editor, switch to the Microsite tab, then click the edit icon next to App store links. Lendsqr still uses a simple JSON format to store your app links here. JSON is just a structured way of writing data that the system can read and display. Copy the sample below, replace the placeholder values with your actual store links, and paste it into the editor, replacing its contents.
Example JSON:
[{"store":"Google Play Store","store_url":"https://play.google.com/store/apps/details?id=com.irorun","store_provider":"Google","store_icon_url":"https://pebblecred.com/images/Frame.png"},{"store":"Apple App Store","store_url":"https://apps.apple.com/ng/app/irorun/id1511430092","store_provider":"Apple","store_icon_url":"https://pebblecred.com/images/Frame2.png"}]
Here is what each field means:
store: The name of the app store (e.g., Google Play Store or Apple App Store)
store_url: The direct link to your app on that store
store_provider: The platform provider, either “Google” or “Apple”
store_icon_url: A URL linking to the icon image for that store
You only need to include one store if your app is only available on one platform. If you have both, include both objects as shown above.
5: Apply and save
Click Apply once the “Valid JSON” indicator confirms your pasted JSON is well formed. Then click Save changes at the bottom of the editor to confirm. Your microsite will now display the app store download links you configured.
Note: this JSON editor field itself was verified live and is unchanged in format from before, only its location moved (Settings > Web App > Customize web app > Microsite tab, replacing the old Preferences > Account Settings > Web App Customization path). A screenshot of the completed microsite with live download buttons is not included here, since generating one would mean publishing real app store links to this admin console’s shared web app.
What borrowers see after this is set up
Once you save your changes, borrowers who visit your microsite will see clearly labelled download buttons for your app. These buttons link directly to your store listings, so a borrower can tap once and land straight on your app page ready to install.
This is particularly useful for borrowers who first hear about your platform online or through a referral. Instead of losing them at the point of discovery, you give them an immediate next step. As a result, your microsite stops being just an information page and becomes a proper acquisition channel for both web and mobile borrowers.
In addition, returning borrowers who switch devices or reinstall your app will always have a reliable place to find the correct download link, rather than risk downloading an outdated or unofficial version.
