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How to use magic links for loan products in Lendsqr
Many lenders want a simple way to let potential borrowers apply for specific loan products without filling out long forms upfront or waiting for manual invites. Magic links (also called product links in Lendsqr) solve this problem.
A magic link is a public, shareable URL for a specific loan product. Anyone who clicks it can start the application process immediately. Unlike traditional loan invites that require customer details in advance, magic links are open-ended and work for cold outreach, marketing campaigns, or website embeds.
This guide explains what magic links are, why they are useful, when to use them, and how to generate and share them step by step in the Lendsqr admin console.
What are magic links for loan products?
Magic links are direct, one-click links to your loan products. When a potential borrower clicks the link, they land on a pre-filled product page where they can begin the application instantly.
The link is generated automatically once you create a loan product. It removes friction from the customer journey and makes your loan offers easy to distribute through various channels.
Why use magic links for loan products?
Magic links provide several important advantages for lenders:
Reduce customer friction by allowing instant access without upfront data collection
Boost conversion rates because the application process feels faster and simpler
Expand marketing reach beyond cold SMS or email campaigns
Support modern lending models such as buy now pay later (BNPL)
Enable easy sharing on social media, websites, WhatsApp, or partner platforms
By using magic links, you can turn your loan products into truly public offers that anyone can access and apply for with minimal effort.
When should you use magic links?
Use magic links in these common scenarios:
Running social media or digital marketing campaigns
Sharing loan offers on WhatsApp, Instagram, Facebook, or other platforms
Embedding the link on your website or partner sites
Offering BNPL options at checkout with merchants
Working with affiliates or referral partners who promote your products
Launching seasonal or targeted promotions
For example, a salary advance lender in Nigeria can share a magic link on WhatsApp groups or Instagram stories so employees can apply for quick advances instantly. A microfinance institution might embed the link on a partner website so community members can access group loans without multiple steps.
Locate the loan product you want to share and click on it to open the details.
In the product overview page, find the product link or magic link section.
Click the copy link button to copy the magic link to your clipboard.
Share the link through your preferred channels (WhatsApp, social media, email, website embed, etc.).
The link is ready to use immediately after copying.
Tip: Test the link yourself first to ensure it directs users to the correct product page and application flow.
What this enables in your lending workflow
With magic links in the lendsqr admin console, you can instantly generate shareable links for any loan product. This helps you reach more customers, speed up onboarding, reduce drop-offs, and run effective marketing campaigns — all without extra technical work.
Many lenders use this feature to make their loan products more accessible and to grow their borrower base faster.
Next steps
Monitor application performance from links to refine your marketing strategy.
Create or review your loan products to ensure they are ready for public sharing.
Test different sharing channels and track which ones bring the most applications.
Combine magic links with your borrower web app customization for a fully branded experience.
